I was commissioned to create a new brand strategy for two newly-combined car repair activities (Carnevali&Stern). The objective was to communicate the increased value generated by the combined services without alienating their existing client base. In the development of my understanding of Carnevali&Stern's market it became obvious that there was a need for a feet-on-the-ground solution based on the fact that clients go to them based on practical need as apposed to personal desire. I developed a series of communication pieces in documentary style that reflected Carnevali&Stern's expertise, pride and overall high levels of service. This approach was to avoid any unnecessary inflated statements and instead make more evident what they already have - efficient, reliable and hassle-free services.