Technogym needed to create a new image bank that reflected Wellness as a holistic lifestyle (beyond just when their customers were using their gym equipment). A six day photoshoot was commissioned based on an extremely focused set of moodboards that reflected all customer needs and benefits. I was commissioned as art director to deliver an image bank that would potentially supplement and work in harmony all existing product-orientated photography. I was responsible for the creation of all moodboards, commisioning of the photographer, casting, location and delivery of a fully categorised final image bank.
In collaboration with Faberi Associati.