The Zurich Group wanted a new suite of literature which reflected a product offering that wasn't just new but both ground-breaking and revolutionary. The product offer was set out to attract top professionals who were seeking the very best kind of protection - a level of protection that also offered large companies the chance to include it as an optimal talent-retention tool. Designing strictly within the company's corporate design guidelines I created an approach that seeked to be provocative and, in itself, ground-breaking. The contents list was printed on the cover printed on a clear plastic material... 'The contents of this brochure are so innovative that we have put them on the cover'.
In collaboration with NeriWolff Srl.